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Label Design Primer: 13 Tips to Help Your Product Get Noticed on Store Shelves

Your product’s label is one of your last marketing opportunities. If it’s ineffective, that opportunity is wasted.
“Your homepage is your marketing piece online, and your label is your marketing piece out in the world,” says Peter Renton, Founder, Lightning Labels, one of the oldest and largest digital label printers. “You’ve got about a half a second if people are just walking through the shelves. They need to be able to glance at it and see what the product is in a half second. What is it? And what flavor is it? What kind of product is it?”
Renton sees scores of labels –not all of them effective. Here is his take on what makes a good label, a bad label and how to come up with an effective design. He includes tips on how to get your product noticed and change your label.
Creating a Label: 6 Steps
-> Step #1. Communicate with color
Colors can communicate faster than words. They are important in grabbing consumers during that half-second window of opportunity.
- Be consistentYour brand should have its own colors. They should be used in every customer communication. Your website, catalog, flyers, coupons and your product label should use the same colors. This way, customers will know exactly who made the product without having to read a word.

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